Everything we do in the form of marketing activities during the year will be connected to funding available in the Post-9/11 GI Bill, which is a $78 billion program over ten years. In exchange for a $3,850 annual membership fee, here is a list of benefits your school will receive as part of your 2011-2012 membership program:

- WEBSITE - During the past year, we have averaged 61,500 unique page hits/month to our website. Because a high percentage of registered users find out about Military MBA through online activities such as Google search, articles and promotions, changes to content and design of our website are now being made. Our redesign has been carefully engineered to drive repeat visits and word-of-mouth referrals, which are widespread and critically important within military communities. Our new site will go "live" in February. As a result, our traffic will continue to increase. Member schools receive a listing of their university programs at multiple points of access on our website. All points of access link to a university profile page that we keep updated for your MBA school.

- FIELD MARKETING - We also implement officer promotions targeting the Army's Career and Alumni Program (ACAP), which distributes Military MBA collateral through 57 ACAP centers worldwide. The Army recently renewed an exclusive distribution agreement with us for a fifth consecutive year. Through ACAP centers, we reach an additional 60,000 Army officers and up to 400,000 military veterans who transition out of the military throughout the year. Our collateral is distributed both electronically and in printed formats.

- ADVERTISING - We advertise monthly in vehicles which reach 80,000 officers, non-commissioned officers (NCOs) and veterans who have a bachelor's degree, but do not yet possess an MBA. Activities include sponsorships of email newsletters, solo email promotions, advertising in magazines and on military websites. We currently advertise with the Associates of Graduates' websites for the Army (i.e., West Point) and the Air Force Service Academies. Starting November 2010, we will also began a year-long advertising program with the Military Officers Association of America’s (MOAA’s) Annual Education Guide to reach 345,000 members and their families via a print and online campaign. We have also advertised with Monster Worldwide (and their military.com division) along with the Military Times publishing group that is owned and operated by Gannett Broadcasting.

- SERVICE ACADEMY DATABASE - We recently finalized a partnership that gives us exclusive access** to graduates of the five service academies: The U.S. Military Academy, U.S. Naval Academy, U.S. Air Force Academy, U.S. Coast Guard Academy and U.S. Merchant Marine Academy. This resource was a real find and will be extremely valuable for member schools. There are over 6,000 records in the database that we can access continuously, which leads to aggregate contact data that can be reported to schools providing full profile information on each candidate. There are a number of selects that can be made to the database including filters by location, branch of military service, graduation date, etc. Through a combination of advertising and email and database marketing, we can help your business school reach and recruit this community of future students that are very interested in pursuing MBA degrees. For member schools, this resource helps us guarantee that a certain minimum level of return will be achieved.

- PUBLIC RELATIONS & COMMUNITY OUTREACH - Military MBA distributes a press release across all of the wire services (i.e., API, UPI, BusinessWire, AOL, CBS MarketWatch, Forbes, Yahoo Finance, Hoovers Online, etc.) every 8-10 weeks. We generate press releases on relevant topics such as enrollment data surveys, post-MBA employment and salary information, and rankings of Best Value MBA Schools. Media coverage has resulted in articles involving Military MBA which have appeared in The Economist, BusinessWeek, Kiplinger's Personal Finance, The Washington Times, trade publications such as Military Times' network of five newspapers, and G.I. Jobs magazine. Assuming we achieve previous levels of publication, we will reach another one million military personnel through PR activities this year.

OTHER RESOURCES
- ALUMNI PROGRAM - We have developed an alumni network and use it as recruitment tool to drive future MBA enrollments. Currently, our alumni network reaches over 18,000 points of contact representing military officers and NCOs with MBA degrees across dozens of graduate schools. The program is supported with useful database capabilities, which allow MBA candidates to search for and communicate with current and former MBA students. The resource is promoted via email and by way of our website.

- SCHOLARSHIPS - Two years ago, we separated ourselves and member schools by adding two military-specific scholarship programs. Military MBA directly funded $20,000 in scholarships ourselves. We also set up a scholarship hub, which organizes and provides information on another $750,000 from various sources of scholarship funding available for military students.

- PARTNERSHIPS WITH GOVERNMENT OFFICIALS & AGENCIES - Our organization has been involved with formation and usage the Post-9/11 GI Bill since April of 2008. We have conducted a survey with military personnel and established a sign-up petition drive in cooperation with Senator Webb and his office of legislative aides. We have developed our resource base the way Senator Webb would if he were to establish a group of the best universities specifically for this program. We continue to work with Senator Webb's office and other agencies such as the VA to communicate valuable information and seek out additional opportunities for our member schools.

- MBA SCHOOL CONSULTING - Member schools can receive free, individualized consulting services from Military MBA upon request. We communicate with your school representatives on recommended services that are important to establish, grant permission to use private resources, update you on developments and are available whenever you need additional perspective.

REACH...
* AD CAMPAIGNS - 80,000 military officers.
* PUBLIC RELATIONS & COMMUNITY OUTREACH - approximately 1 million military personnel (assuming we equal previous levels).
* FIELD MARKETING - 60,000 transitioning Army officers/NCOs and up to 400,000 vets leaving the military each year.
* SERVICE ACADEMY DATABASE – over 6,000 records and profiles.
* ALUMNI PROGRAM - 18,000 points of contact.
* WEBSITE - (www.militarymba.net) 738,000 unique page hits per year.
* TOTAL – Between 1.2 million-2.0 million military officers, veterans and personnel reached this year.

RESULTS...
- Member schools received an average of 4,540 unique page hits to their dedicated university profile pages on our website militarymba.net.
- An average of 148 direct requests went to member schools.
- 18.2% of the most recent registered users to our site indicated they had enrolled in an MBA degree program from one of our member schools.
- During the last three quarters, 37 out of 42 MBA schools (i.e., 88%) who were up for renewal did renew their membership in Military MBA.

BECOME A MEMBER MBA SCHOOL
Call 435-649-2190 or send email to participate.

**About exclusive access. Due to information security and privacy protection of student records, gaining access to all the graduates of service academies is virtually impossible. A few vehicles that begin tap this resource - such as SACC’s education and employment fairs – do exist, but they are very limited in size (a.k.a., the conferences are regional) and scope (i.e., school exhibition space is capped and somewhat exclusive, requires travel and costs a minimum of $5,000 to exhibit). To our knowledge, complete access has never been achieved by MBA schools before. This is a tremendous benefit for member schools.